Karl Marx-
The Marxist View-
The media is controlled by the ruling classes ( Social grades B and C) and use it to support their power.
Ruling media- white middle class straight men.
Medhurst 1997- They are awful because they are not like us.
Richard Butsch 1992- working class men in media portrayed as 'Incompetent and ineffectual, often a buffoon, well-intentioned but dumb. In almost all working-class series, the male is flawed, some more than others.
Example Homer Simpson. House run by Marge, Woman, demaculising Homer.
Gandal 2007- sentimental rags-to-riches story. Poor boy meets rich girl, poor girl meets rich boy, some sort of social ruin for them.
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